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    Privacy Policy

    Privacy Policy

    We are PUFFY s.r.o. We operate an e-shop on the website www.puffywatch.com

    For the provision of our services, sale of goods, and operation of our website, we process certain personal data.

    The processing of personal data is governed in particular by Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data and repealing Directive 95/46/EC (General Data Protection Regulation) (“GDPR”).

    I. Processing of Personal Data

    A. Processing of personal data when using the contact form

    If you inquire about our products and services, we will work with the contact details you provide to us, mainly through the inquiry form.

    For what purpose?

    We use them to contact you regarding further arrangements concerning goods and services.

    On what legal basis?

    This is processing based on Article 6(1)(b) GDPR – negotiation of a contract or implementation of measures prior to concluding a contract at your request.

    How long will we process personal data?

    If we do not establish further cooperation, we will process your data for a maximum of 2 months from our last communication.

    B. Processing of personal data in the case of a purchase

    If you purchase from us, we will work with the data you provide to us. This mainly includes billing information: first name, surname, address, e-mail address, and telephone number.

    For what purpose?

    We need to process personal data in order to fulfill our contract – to deliver our goods or services to you. Through the contact details, we will also communicate with you regarding the status of your order, complaints, or your inquiries.

    We will further process personal data to fulfill our obligations arising from legal regulations (mainly for accounting and tax purposes, or for handling complaints and other matters).

    On what legal basis do we process personal data?

    This is processing based on Article 6(1)(b) GDPR – performance of a contract and Article 6(1)(c) GDPR – fulfillment of our legal obligations.

    How long will we process personal data?

    For the duration of the provision of our service and then for 2 months from the last provision of such service or delivery of goods.

    After the specific processing period has expired, personal data must be deleted.

    C. Newsletters (commercial communications)

    If you are a purchasing customer and have not prohibited us from doing so during your purchase, we will use your e-mail address for sending our newsletters.

    On what legal basis?

    This is permitted by Section 7(3) of Act No. 480/2004 Coll., on certain information society services, provided that you did not refuse this during your purchase.

    How long will we process personal data?

    10 years from your last purchase. You can unsubscribe from the mailing list at any time via e-mail or by contacting us at: info@puffywatch.com

    II. Who will have access to the data?

    Your data remains with us. However, some companies or other persons work for us and may gain access to the data because they help us operate our e-shop. These are:

    • the operator of the e-shop platform Shoptet (Shoptet a.s., with registered office at Dvořeckého 628/8, Břevnov, 169 00 Prague 6, Company ID No. 289 35 675, registered with the Municipal Court in Prague, Section B, Insert 25 395)

    We process personal data only within the territory of the European Union.

    III. Additional information

    Our company has not appointed a Data Protection Officer.

    Our company does not engage in automated decision-making or profiling.

    If you have any questions regarding personal data, please contact us at info@puffywatch.com.

    Use of Cookies

    Cookies are text files containing a small amount of information that are downloaded to your device when you visit our website. Cookies are subsequently sent back to the website or another website that recognizes them during each subsequent visit.

    Cookies perform various tasks, such as enabling efficient navigation between web pages, remembering your preferences, and generally improving the user experience. They can also ensure that online advertisements displayed are better tailored to you and your interests.

    We use the following cookies on our website:

    • Essential cookies: necessary for the operation of the website, enabling, for example, login to secure sections of the website and other basic functionalities. This category of cookies cannot be disabled.
    • Analytical/statistical cookies: allow us, for example, to recognize and determine the number of visitors and monitor how visitors use our website. They help us improve the functioning of the website, for example by enabling users to easily find what they are looking for. These cookies are only activated with your prior consent.
    • Advertising cookies: used to track preferences and enable the display of advertisements and other content that best correspond to your interests and online behavior. These cookies are only activated with your prior consent.

    Please note that third parties (including providers of external services) may also use cookies and/or access data collected by cookies on the website.

    Further information about cookies and their current list can be found through individual internet browsers, most often in the “Developer Tools” section.

    Consent may be expressed through a checkbox contained in the so-called cookie bar. You can also subsequently refuse cookies in your internet browser settings or set the use of only some cookies.

    Further information on managing cookies in individual browsers can be found at the following links:

    IV. Your rights in connection with the processing of personal data

    Under the GDPR Regulation, you have, among other things, the right to contact us and request information about what personal data we process about you, request access to such data from us and have it updated or corrected, or request restriction of processing. You may request a copy of the processed personal data, request deletion of personal data from us in certain situations, and in certain cases you have the right to data portability. You may object to processing based on legitimate interest.

    If you believe that we are not handling your data correctly, you have the right to file a complaint with the Office for Personal Data Protection or seek judicial remedy.

    These conditions are effective from 1 January 2026.

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